Women Selling Food: A Delicious, Kinda Disturbing History

From time to time, my buddy Marty Beckerman from Esquire.com blesses me with his foodie articles. Here’s one in particular that he wanted me to pass around to my readers. It’s a very chin rubbing topic. I rubbed my chin a few times to it. I’m actually rubbing my chin right now and typing with my elbows. Can you rub your chin with your elbow? Dare you to try.

In the beginning, female hominids used sex appeal to get food from their male counterparts. These days, they tantalize to sell food. The latest example: KFC is paying ladies at America’s universities $500 to wear sweatpants that advertise its gastronomic holocaust of a sandwich, the Double Down. And Colonel Sanders isn’t the only pimp in town.

Before the widespread use of film, foodstuff companies relied on illustrations of women to sell their products. For example, this cereal advertisement from the 1880s:

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The women depicted aren’t particularly attractive in the modern sense — back then you didn’t want a size-zero anorexic for a wife, but a burly field worker who could carry her share of wheat bushels and corn stalks. This robust look remained popular into the 1900s but, as the century progressed, the U.S. became a more prosperous nation where women did not (usually) till the soil. As part of a more sophisticated marketing campaign, Lyons Ice Cream Kup hired slender young women — the progenitors of KFC’s chicken vixens — to consume its frozen product from their windowsills:

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In the post-war years, the American standard of living rose dramatically, and so did the standard of advertising. No longer was it enough to show a gorgeous woman enjoying a product; the gorgeous woman had to reassure consumers that they were fulfilling a conformist, nuclear family ideal of domestic bliss. Hence, a spate of food ads featuring mothers in kitchens, invaluably contributing to society by seldom leaving the house. Take it away, Betty Crocker:

 

But then something happened: the 1960s. And with it, feminism. No longer did women remain hunched over their ovens; they danced provocatively with strange men while guzzling liquefied corn:

 

As any conservative will tell you, the ’60s sexual revolution unleashed a tidal wave of utter filth and corrupted everything. Decades later, mildly suggestive advertisements of a more innocent era have devolved into a pornographic convergence of hot-off-the-grill hamburgers with hot-and-bothered writhing. Carl’s Jr. has mastered this exploitation of dual appetites:

A similar purveyor of orgiastic fast food pushing is Burger King, which has shilled its menu items with a “Guilt Free Shower Cam” as well as a guilt-free celebrity:

And then there’s, uh, this…

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But the undisputed champion of sexy food advertising is Hardee’s (More Than Just a Piece of Meat™), which skips the insinuation entirely:

Indeed, carnal provocation has become such a mainstream and inoffensive way to sell food, even vegetarians are doing it, as this recently rejected Superbowl PETA ad proves:

As for the question of size, some women prefer a baby carrot

It’s probably just a matter of time until we start having sex with our food.

Link to original article: CLICK HERE

Since we’re on the topic of outrageous videos. Have y’all seen this one yet: